Post by João

Sustainable tourism and responsible travel are the buzzwords in the travel industry for 2019. We're staying above, and ahead of the hype at MINUVIDA.

Not bragging. 

We've made sustainable and conscious (responsible) travel the core principles of our business since 2017. The concept is now more relevant than ever as the Azores have attained the coveted title of "sustainable destination." The only sustainable archipelago in the whole wide world!

"The Azores has achieved EarthCheck Bronze Benchmark, with a goal of becoming a world-leading sustainable destination," the official announcement from EarthCheck reads. EarthCheck is the world’s leading scientific benchmarking certification and advisory group for travel and tourism, so this is a big deal. 

MINUVIDA AZORES rejoices with the Azorean government and its "Green Team" for the great accomplishment. We are an official underwriter of the Azorean Sustainability Charter, the document that sets forth the types of initiatives that led to this award.

MINUVIDA has recently been highlighted by Holiday Kingdom, (partner to ParkHero) as THE sustainable lodge to stay on the island, for example.

Awards and recognition are nice and all but the real proof is in what's happening on the ground. It's not just a shiny plaque or marketing speak.

At MINUNIDA AZORES we've made it our mission to promote responsible, sustainable travel. You're probably tired of hearing about how we serve only local and in-season products, encourage short showers, lights off, drinking from the faucet, etc., etc. 

Post by Rimi

Typical day in the life of mindful business leader: Get a full 8 hours of sleep a night. Harvest ripe fruit from the trees and pick greens from the earth. Eat three wholesome meals a day (none of which are in front of a screen or in a to go container). Meditate and/ journal and practice yoga once a day. Spend more time outside in nature than inside. Live your soul’s purpose.

Does that sound like any of the successful business owners you know? Well it’s MY life.

What if I told you I’m making 1/10th of what I made in my high flying corporate job five years ago? 

I’m grateful for my past life as a corporate exec. It enabled me to save and invest so I could live my soul’s purpose and run a lodge and retreat center in the Azores islands. Many of us spend our entire lives saving up for retirement, or maybe we have plans to do something big. 

But somehow we forget what we’re striving for. We simply strive for more, bigger, better. But how much is enough? 

Do you feel successful? What is your definition of success?

I now understand there are many definitions of success and mine is not just about profit margin and growth. ​