BECAUSE WE CARE

"Why have 22-karat gold chandeliers and gilded walls, when you can delight your eyes to our precious lava stone, provided by the very same volcanoes that created the Azores."

Luís Fernandes, guest manager at minuvida

MINUVIDA AZORES is not a business model. It's rather a mission-driven business. While we see the tourism industry trying to monetize "experiences" "authentic" "sustainable" – the biggest question is whether they believe any of it or are simply trying to sell more rooms with old gimmicks. We walk the line.

It's refreshing to see that our philosophy permeates our team. We tasked our guest manager, friendly local expert Luís, to study the premium travel industry and he found a single focus on indulgence. Why do we need seven-star hotels anyway? What about what really matters?

In Luís' words:

The Azores has given us infinite fortune. If we maintain it our future will be as green and healthy as it has always been. In reviewing luxury hotels and how they describe themselves, what sets us apart is that we are authentic. People do not leave minuvida with an illusion, but a reality – memories they will never forget.

---

Read More