"Why have 22-karat gold chandeliers and gilded walls, when you can delight your eyes to our precious lava stone, provided by the very same volcanoes that created the Azores."
MINUVIDA AZORES is not a business model. It's rather a mission-driven business. While we see the tourism industry trying to monetize "experiences" "authentic" "sustainable" – the biggest question is whether they believe any of it or are simply trying to sell more rooms with old gimmicks. We walk the line.
It's refreshing to see that our philosophy permeates our team. We tasked our guest manager, friendly local expert Luís, to study the premium travel industry and he found a single focus on indulgence. Why do we need seven-star hotels anyway? What about what really matters?
In Luís' words:
The Azores has given us infinite fortune. If we maintain it our future will be as green and healthy as it has always been. In reviewing luxury hotels and how they describe themselves, what sets us apart is that we are authentic. People do not leave minuvida with an illusion, but a reality – memories they will never forget.
Why live a lifestyle of excess (and abuse), when you can be conscious about yourself and your surroundings? Why have 22-karat gold chandeliers and gilded walls, when you can delight your eyes to our precious lava stone, provided by the very same volcanoes that created the Azores. Why have a butler service to cater to every extravagant whim, when you can have a local offer insider insights and context on culture and customs? Why travel in a luxurious, non fuel-efficient vehicle, when you can just as well travel in a more compact car, or even a bicycle?
At minuvida we try to live by these credos, because we care. We cherish the land that has been maintained for us by our ancestors, we are grateful for the knowledge they passed on to us so that we could live off the land as they did. We value our culture, “o que é nosso.” Live from the land. Live from the sea.
We do not need towers with helipads, we are happier with pastures and cows, small vessels and fish, good hunting game, and a lush forest to just spent true quality moments with our loved ones, hearing the chirps of canaries and finches. Travel mindfully.