AFTER OUR FIVE-YEAR GLORIOUS JOURNEY came to a screeching halt in 2020, we figured it was time to turn inside.
We've helped scores Discover and Feel the Azores, a driving vision for the MINUVIDA AZORES operation of lodging, outdoors experiences and retreats since 2015. But all along we wondered if that was all we were doing or could do. We started noticing that what people really need, now more than ever, is to turn inside, awaken their consciousness. Elevate.
So, after many in-confinement stream of consciousness sessions, we ultimately settled on a new vision (the why) and tweaked ourmission (the what and how). We evolved our look and are set on changing travel. (We kind of had plenty of time to do all this...)
A BRIEF HISTORY OF EVOLUTION (ABRIDGED)
Welcome to our new symbol and logo. It not only signifies the volcanic peaks of São Miguel island at sunrise, along with their lakes, but it also shows that much more lies below the surface, inviting the journey inside. The shapes can either signify A for Azores, M for MINUVIDA or even MVA for MINUVIDA AZORES. Our website is also now more focused with a clear message, plus more interactive features. (Just navigate this site to learn what we're talking about.)
Travel can be much more than getting away from it all. It can also be about opening our minds to new worlds and new ways, taking the time to listen to our true selves, to turn inside.
We are therefore pleased to announce that our vision is now ELEVATE CONSCIOUSNESS.
To Elevate Consciousness through Travel, through Mindfulness, through the Journey Inside. We feel strongly that travel can be much more than getting away from it all. It can also be about opening our minds to new worlds and new ways, taking the time to listen to our true selves, to turn inside.
With that, we are still helping you Discover and Feel the Azores, but that is now part of the how, or our mission. The why is to Elevate Consciousness. You'll see that we are developing new, immersive themed experiences to connect you to all your senses through food, mindfulness and the wondrous nature of the Azores, probably the main reason bringing you here in the first place.